Ordering pizza for the family movie night is still a combination that proves to be popular in many countries around the world, and Domino’s Pizza in Brazil decided to combine the two in a campaign that incorporated the senses in a very attractive and unique way. According to research, of all the five senses, smell […]
Activations
IKEA opens pop-up gardens in London train stations
As part of IKEA UK’s ‘make more of your garden’ campaign, IKEA has created pop-up gardens in Liverpool Street and Waterloo train stations. These are expected to reach more than 800,000 commuters each day! This is a clever way to create a dynamic experience and immerse commuters in IKEA’s brand. IKEA’s pop-up shops are perfect […]
The rise of the supermarket concierge and health specialist
As food is very ‘in’ right now and customers love to ask for advice when they are in-store, it has become more prevalent across supermarkets in the US to start experimenting having chefs and health professional in-stores. The Food Channel network stated “the supermarket concierge” to be one of the top food trends for […]
