WestJet, the Canadian airline, is spreading the magic of Christmas further with a campaign whose video has gone viral around the globe. This is the second year that WestJet has used a Christmas video to connect and interact with customers on a personal level.
This year WestJet is not only offering the emotional and memorable Christmas video with real-time presents, it is extending the Christmas cheer to more people. The challenge was to reach more than 200, 000 views, which has already been achieved! By encouraging viewers to share the video and through the program “WestJet Cares for Kids”, WestJet has promised to give the gift to fly to more people, helping to reunite families and give kids the opportunity to fly for the first time.
The video has been shared through most social platforms and within less than a week of being published has reached more 16 million views. The emotional connection and the story behind it are helping to build the WestJet brand image beyond Canada.
