In today’s economy “experience and human connection trump price and features” even when consumers have more options than ever. While online and mobile technologies offer consumers nearly whatever they want, whenever they want it, they increasingly value great experiences and the ability to connect with other people. Starbucks, Uber and Apple are examples of how great experiences lead to dedicated customers and long-term profits.
– People will pay more for a consistently awesome experience.
– Experience is about more than just product.
– People come back when the experience stays with them.
Read more at Why Customer Experience Is King
