In the current competitive retail environment, Australian retailers are increasingly turning to specialist industry suppliers for the best advice and latest technologies to help drive business success. By engaging an expert, retailers can focus on their priorities without being distracted by their many other day-to-day demands according to August Retail World’s in-store services business review. […]
News
Refined palates driving indulgence and premiumisation
Demand in the frozen desserts and pastries category has shifted from the traditional family-shared dessert to single-serve and bite-sized sweets according to Retail World’s category review in their August 22 issue. Some trends and predictions mentioned are that dessert shoppers have become more knowledgeable and are checking ingredients, switching to healthier options such as all-natural, […]
The retail jungle
In today’s retail environment, the past is no longer a predictor of the future. The unprecedented and seemingly unending changes in technology and consumer behaviour combined with the proliferation of media and products are challenging the traditional ways of doing business. For retailers and manufacturers, knowing how, where and when to engage consumers along their […]
Effective event marketing improving ROI
As consumers and shoppers become increasingly mindful of their budgets, a report shows that event and experiential marketing programs are having a larger impact on purchase decisions. The newest EventTrack report for 2014 surveyed brands, customers and agencies, and found event marketing is a rapidly growing investment. The top two reasons for adding experiential consumer […]
Pop-up stores a major tool for businesses regardless of size
Pop-up stores are not limited to small retailers or online brands looking for a physical presence anymore. According to Courtney Subramanian’s articles in Fortune, more and more businesses are finding good reasons to launch pop-up shops as the concept not only provides a chance to generate more sales but also to learn more about customers, […]
Assisted selling gives a competitive sales advantage
As the rise of Assisted Selling continues, recent results in the US verify its effectiveness in the Consumer Electronics retail space with up to 22% uplift in sales when combined with Brand Advocacy amongst retail staff. While there is much debate as to the impact of online sales versus bricks-and-mortar retailing, these findings further strengthen […]
