Our approach
Going for best imaginable
The ability to imagine and achieve the best requires a deep understanding of the market.
Retail Safari utilises a 3-stage process which identifies and maximises engagement with retailers and consumers. Best imaginable is what we aim for – in generating the insights, actions and results our clients expect.
Explore
We start by understanding your industry, your business and what keeps you awake at night.
Everything begins with insight and clarity of objective. Developing creative and compelling solutions requires specialist expertise and knowledge of what’s available… and what’s possible.
Our innovation and insights team gathers and analyses data from a broad range of sources – professional industry bodies, specialist research libraries and our own proprietary in-field analytics and research.
Create
Our goal is not to just communicate value, but to create value at every step along the purchase journey.
Big challenges call for big ideas. Our task is to come up with the ideas and transform them into reality.
We work collaboratively with our clients to challenge, re-design and plan every element in the program creation phase.
Targets, processes, people, performance measures, reporting and other critical elements are brought together to create a winning ‘go to market’ program.
Activate
There is only one real goal – to help you win customers and sell products.
Insights, strategy and planning are just the beginning – only action produces results.
We are renowned for our operational excellence and speed to market. In the fast paced and competitive retail environment of today, this is often the difference between success and failure.
