Retail Merchandising
Brands need to stand out to be noticed
Retail Safari’s sales-led merchandising teams increase sales by maximising in-store-presence and ensuring our clients’ brands are on shelf, visible, and accessible to customers.
We call on nearly 7,500+ retailers around the country every month from grocery, independents, department stores, mass retail to telco, hardware and consumer electronics.
One of the consequences of our media cluttered market is that more consumers hold off their final purchase decision until they’re in the store. Therefore, the role of merchandising has never been as great. Consequently, products now live or die by what happens on the shop floor and in the aisles.
With over 40,000 shopper exchanges each week, our customer-centric sales culture and field merchandising capability enable our field staff to build better retail conversations and reach exceptional brand prominence across grocery, independents, department stores, mass retail to telco, hardware and consumer electronics.
Through our purpose-built retail store database (Retail Central) and reporting system (Retail Track), our merchandising teams help achieve superior visibility and accessibility of brands and products. Our sales-led merchandising approach triggers the decision to purchase and ensures products end up in the shopping baskets of customers.
Our retail merchandising services include:
- Sales-led merchandising
- Dedicated or tactical merchandising teams
- Stock, planogram and POS execution
- Brand blocking and new line cut-ins
- In-store relationship management
- Compliance audits
- Retail fixture audits
- Mystery Shopping
- Digital Shelf Analytics
Our Microsoft Field Team’s work has been recognised by the industry, winning three Gold Awards plus the Pinnacle Award for Best Shopper Experience at Shop! ANZ Retail Marketing Awards 2021. Click here to learn more.
