Andrew’s mission is to do work that matters. For the past 23 years, he’s been inspiring his team and building client relationships by fostering growth and innovation that’s grounded by solid strategies and sales results. Having worked both in agency and client side, Andrew’s sales and retail experience has helped some of the worlds’ biggest brands get the cut-through they need to activate their brands where it matters most.  As Retail Safari’s group managing director, he oversees all operations, leading the culture and encouraging innovative thinking that advances on every front.

Specialties: Growing people, brands, and outsourced sales strategies for retail, telecommunications, energy, education, insurance, automotive, finance, FMCG, and consumer electronics sectors. Direct sales, contact centre, field marketing, retail activation, and merchandising and assisted selling.

A natural collaborator, Nabs jointly finds solutions that transform retail landscapes.  Leading initiatives of strategy, sales and merchandising operations, he’s a key driver in helping clients strengthen their brands and generate sales.  Nabs works in partnership with our clients to develop insights, strategies and ideas that ensure success of their marketing and sales efforts. He’s assisted many large organisations drive sales with a healthy return on investment. With his significant retail expertise across in-field management, merchandising operations, Nabs makes it easy for clients to connect directly with their customers.

Specialties: Retail merchandising, mystery shopping, field marketing, and direct sales across consumer electronics, finance, technology, FMCG, and telecommunications.

Cath achieves success on every program she touches. She excels at creating relationships and developing solutions that makes a difference. Cath develops and oversees training programs, works on new business pursuits, and contributes to internal development initiatives. An industrial relations advocate by training, Cath is committed to organisational transformation through growing people. To ensure RETAIL SAFARI is best equipped at working together to solve clients’ needs, she plays an integral role in building our teams’ skills and culture.

Specialties: Covering outsourced learning and development needs for industries including telecommunications, gas & electricity, and FMCG across multiple channels such as sales training, retail training, and contact centre training. SME specialist working in both corporate and private sectors.

Our in-house statistician, Stephen digs deep into all facets of our business. He makes a significant contribution through driving commercial, cost leadership, and financial strategies. CA qualified, Stephen has over 18 years’ experience in the finance retail sector. At Retail Safari, he’s responsible for the overall financial management, involving controller, treasury and long-range financial planning. He enjoys being a part of a team that delivers excellence in customer service and sales delivery.

Specialties: Accounting and financial management within the retail, construction, and financial services sectors.

Cara is a tireless advocate for making sales and marketing campaigns come to life. Her ability to manage large national teams are second to none. Cara ensures that each and every client benefits from our powerful talent pool, established retailer relationships and cutting-edge reporting. She’s a big believer that all knowledge is power and works hard to ensure that our category experts optimise their daily retail interactions to ensure brands/products are visible at the point-of-purchase with the ultimate view of influencing Australians’ buying decisions. Backed by over 15 years of experience, Cara builds relevant strategies that drive sales in Australia’s retail universe.

Specialties: Retail marketing & sales, merchandising, field marketing, across consumer electronics, technology, FMCG, and telecommunications.

Focused on developing and implementing strategies that deliver results, James’ passion lies in developing and leading effective teams in providing a compelling customer experience within the consumer retail space. Recognized for possessing a solid understanding of business and an interest in working with both strategic and unexpected responses needed for changing trends in the marketplace, he has a strong background in Strategic Management, Sales, and Marketing Development. Identifying opportunities and building on results based on solid relationship/stakeholder engagement with sound commercial awareness.

Specialties: Retail marketing & sales, merchandising, field marketing and eCommerce across consumer electronics, technology, and health.

As someone who leaves nothing to chance, Laura is known for her strategic thinking, advanced preparation, and agility to deal with all kinds of scenarios, opportunities and challenges. Laura has been managing field marketing and local area marketing programs across Europe and Australia for over 10 years. She believes in equipping our field teams with the right skills and knowledge they need to be successful in driving sales, brand awareness, and excellence in execution, all while providing a healthy return on investment and growth.

Specialties: Covering B2B and B2C industries including healthcare, FMCG, consumer electronics and telecommunications across multiple channels such as field marketing, local area marketing, merchandising, mystery shopping and event planning.

A seasoned technology leader with more than 16 years' experience leading highly productive IT teams across supply chain, retail and logistics. Over the years, Jobin has successfully transformed technology divisions, implemented technology roadmaps, improved productivity levels, and delivered innovative solutions to business problems. He has delivered outstanding results within complex environments and achieved very challenging goals. To ensure the success of our clients’ programs, Jobin makes sure that the best technology enablement is available throughout the business. He also helps clients to drive sales results and efficiencies through insights and data driven decision making.

Specialties: Application development, security, cloud transformations, solution delivery, IT strategy & operations, insights & analytics, project management.

With an insatiable curiosity to understand latest retail trends, Mariluz seeks out insights to help clients form strategies to strengthen brands and generate sales. Originally from Colombia, she has over 18 years’ experience on both the client and agency side. At Retail Safari, Mariluz is the leading in-house expert on digital marketing, omni-channel retail, consumer behaviour and trends effecting the shopping space. As our noted retail authority, Mariluz leads marketing strategy, research, and thought leadership initiatives. Her research covers retail-oriented topics such as retail forecasting and trends, customer shopping habits, plus merchandising and customer experience best practices.

Specialties: Leading strategy, research, marketing and communications for retail, consumer electronics, telecommunications, and consumer goods.

Bringing over a decade of diverse expertise, seamlessly blending strategic vision with client-centric execution. With a keen focus on nurturing partnerships, she ensures clients benefit from our top-tier talent and solutions. Adept at empowering teams, Jessica fosters collaboration internally and externally, driving growth and success together.

Specialties: Strategic partnerships, client management, bid proposals, commercial discussions, business services, contact centre & FMCG industries.

With an extensive track record spanning over two decades in sales, merchandising, and contact centre fields, Biljana is a seasoned and hands-on Learning and Development Manager responsible for managing a dynamic team of facilitators and designers across retail and contact centre environments. Over the last decade, Biljana's unwavering commitment to continuous improvement and the delivery of quality customer experiences has been instrumental in establishing and upholding Quality Assurance standards and processes for our clients. Her profound expertise extends to certification as an ISO 9001 auditor, showcasing her dedication to ensuring the highest standards of quality in every aspect of our operations. A distinctive aspect of Biljana's professional journey is her fervent passion for coaching and nurturing future leaders. This commitment has led her to oversee Learning and Development projects not only in Australia but also across the Asia Pacific region.

Specialties: Retail sales and merchandising, contact centre, telecommunications, technology, utilities, FMCG, auditing and quality assurance.

As a generalist HR Manager, Emir establishes a talent framework and pipeline to support strategy and growth at CPM. With a Master in HR & Law, Emir aligns people strategies with the goals of CPM to achieve best outcomes through efficient people management, fulfilling work cultures and implementing best business practices. Emir is passionate about analysing complex problems, determining facts, creating solutions, and implementing strategic plans. Understanding the areas of risk arising under laws that govern Australian workplaces, Emir works closely with senior management at CPM by keeping them up to date on legislative and regulatory changes that will influence CPM's risks, rights, and responsibilities.

Specialties: Human Resources Management, Talent Acquisition, Employment Law, Employee Relations, Performance Management, Dispute Resolution, Culture Development, Employee Engagement, Work Health & Safety, and Workers Compensation.

As a qualified CPA with over 10 years of experience, Ravi possess a robust understanding of financial principles and regulatory guidelines. Proficient in accounting software and advanced Excel, he is detail-oriented with strong problem-solving skills. His key role serves as a bridge between the finance department and the broader business, empowering client service teams with accurate financial insights. He believes in facilitating sound decisions that create win-win situations for clients and our organisation, making a meaningful contribution to overall success.

Specialties: Financial modelling and analysis, financial reporting, budgeting and forecasting, working capital management, cross functional collaboration, product and service costing, variance analysis.