In today’s economy “experience and human connection trump price and features” even when consumers have more options than ever. While online and mobile technologies offer consumers nearly whatever they want, whenever they want it, they increasingly value great experiences and the ability to connect with other people. Starbucks, Uber and Apple are examples of how […]
Customer Service
In Finland, you can pay for your purchases with your face
Designed to improve the security and speed of transactions, the Finland-based company Uniqul has developed a payment system that uses facial recognition software to let customers pay for purchases without the need for cash, a credit card, a wallet or mobile phone. The system works with a Uniqul tablet placed at check-out stations. To confirm […]
RadioShack unveiled new logo with new concept store
RadioShack, the U.S. electronics retailer, has launched its first new generation concept store in New York offering tech-hungry shoppers “a new level of products, service and excitement in a store that makes the buying experience fun”. The new format incorporates: – Helpful, informative Texpert staff – Technology that makes shopping interesting and playful, like touchscreens […]
Customers need more than products
This is one of the Harvard Business Review’s “Management Tip of the Day” articles that we found very interesting and wanted to share. The best salespeople see a sale as a consultation, not a transaction. They find ways to benefit the customer beyond what the product offers. Here are three ways you can be more […]
AT&T opens its first-ever “brand experience” store
AT&T opened the doors of its first-ever “brand experience” store in Chicago. The 10,000-square-foot store attracts an estimated 30,000 customers per month and features AT&T’s first retail demos of a connected car and AT&T Digital Life home security and automation services. Other features include the Explorer Lounge, where customers can try out new apps in the […]
Consumers want retailers to enhance the in-store shopping experience
Consumers are increasingly using digital tools in their path to purchase. According to SapientNitro survey there is a high degree of readiness among shoppers to embrace digital communications and combine online planning with in-store visits to make their shopping more informed, cost-effective and enjoyable. It’s never been more critical for retailers to recognize that integrating […]
