Did someone say free chocolate? That’s right, the Swiss-based chocolate company, Milka, created an engaging campaign “Dare To Be Tender” which compelled people to think collaboratively and interact with one another just to get a free chocolate. A vending machine was placed in a public space in Argentina filled with chocolate bars, yet the machine […]
Experiential
No ordinary park bench, one full of surprises.
Virgin Atlantic brought its top service and amenities to New Yorkers in a very unique way. The airline transformed an ordinary New York City park bench into a first class seating area. Unexpected park visitors, who sat on the red cushioned bench, were treated to a little Upper Class in-flight experience with a difference – […]
P&G’s biggest “consumer experience” event in NYC
Procter & Gamble held a massive sampling event in New York City on June 19 in five pop-up temporary locations that resembled big blue “experience boxes” across the city. The EverydayEffect event aimed to build awareness about P&G’s brands after it found that while the average American household uses ten P&G products, most consumers could […]
Grabbing attention through the senses with DVDs that smell like pizza
Ordering pizza for the family movie night is still a combination that proves to be popular in many countries around the world, and Domino’s Pizza in Brazil decided to combine the two in a campaign that incorporated the senses in a very attractive and unique way. According to research, of all the five senses, smell […]
IKEA opens pop-up gardens in London train stations
As part of IKEA UK’s ‘make more of your garden’ campaign, IKEA has created pop-up gardens in Liverpool Street and Waterloo train stations. These are expected to reach more than 800,000 commuters each day! This is a clever way to create a dynamic experience and immerse commuters in IKEA’s brand. IKEA’s pop-up shops are perfect […]
The rise of the supermarket concierge and health specialist
As food is very ‘in’ right now and customers love to ask for advice when they are in-store, it has become more prevalent across supermarkets in the US to start experimenting having chefs and health professional in-stores. The Food Channel network stated “the supermarket concierge” to be one of the top food trends for […]
