The February issue of Retail World magazine had a review on how in-store services are helping brands and retailers interact with shoppers. The retail environment continues to change and challenge. Merchandising and In-Store Sampling have long played an important role in any category and now are more important than ever. Products now live or die by […]
In-store Experience
Having a physical presence has proven to drive sales
Although the online-only model is very attractive and has cost and distribution advantages, having a physical presence has proven to drive sales with meaningful volume and be an effective channel to reach new customers. This is a large reason why companies like ASOS is thinking along these lines with Nick Roberston, CEO of ASOS saying […]
How great experiences lead to dedicated customers and long-term profits
In today’s economy “experience and human connection trump price and features” even when consumers have more options than ever. While online and mobile technologies offer consumers nearly whatever they want, whenever they want it, they increasingly value great experiences and the ability to connect with other people. Starbucks, Uber and Apple are examples of how […]
Is the store the forgotten marketing medium?
Although over the past five years or so most marketing focus has been on two areas – mobile and social – when launching a new product we all ask ourselves ‘what is the best medium to get our message out about that new product?’ This was discussed in a CPGmatters article, which points out that […]
New metrics to measure in-store marketing activities effectiveness
Often the decision making process of shoppers does not occur until they actually see a product in the store. In fact, the in-store decision rate has climbed from 70% in 1995 to 76% in 2012. As a result, the way a product is displayed in a store and is supported by in-store activities can […]
Localisation is essential for business growth
In the fast changing world of retail, localisation of brand relationships and offers represents both a major challenge and enormous opportunity for the industry. Despite the perceived benefits of globalisation, driven primarily by the quest for economies of scale, there is a seismic shift to localisation according to Retail World article. Consumers are becoming tired […]
