2 in 1 devices are becoming more and more common in people’s lives, but consumers don’t know much about them until they have the opportunity to try before buying. Chris Holst has shared some key points provided at the “3 Keys for 2 in 1 in Retail” presentation during the Intel Retail Breakfast. These key […]
Sampling and Demonstrations
Is the store the forgotten marketing medium?
Although over the past five years or so most marketing focus has been on two areas – mobile and social – when launching a new product we all ask ourselves ‘what is the best medium to get our message out about that new product?’ This was discussed in a CPGmatters article, which points out that […]
Free sample and free friends
Did someone say free chocolate? That’s right, the Swiss-based chocolate company, Milka, created an engaging campaign “Dare To Be Tender” which compelled people to think collaboratively and interact with one another just to get a free chocolate. A vending machine was placed in a public space in Argentina filled with chocolate bars, yet the machine […]
New metrics to measure in-store marketing activities effectiveness
Often the decision making process of shoppers does not occur until they actually see a product in the store. In fact, the in-store decision rate has climbed from 70% in 1995 to 76% in 2012. As a result, the way a product is displayed in a store and is supported by in-store activities can […]
RadioShack unveiled new logo with new concept store
RadioShack, the U.S. electronics retailer, has launched its first new generation concept store in New York offering tech-hungry shoppers “a new level of products, service and excitement in a store that makes the buying experience fun”. The new format incorporates: – Helpful, informative Texpert staff – Technology that makes shopping interesting and playful, like touchscreens […]
IKEA opens pop-up gardens in London train stations
As part of IKEA UK’s ‘make more of your garden’ campaign, IKEA has created pop-up gardens in Liverpool Street and Waterloo train stations. These are expected to reach more than 800,000 commuters each day! This is a clever way to create a dynamic experience and immerse commuters in IKEA’s brand. IKEA’s pop-up shops are perfect […]
