2 in 1 devices are becoming more and more common in people’s lives, but consumers don’t know much about them until they have the opportunity to try before buying. Chris Holst has shared some key points provided at the “3 Keys for 2 in 1 in Retail” presentation during the Intel Retail Breakfast. These key points might be of interest to consumer electronics brands and retailers when planning strategies to convert shoppers into buyers at the store.
• This area is the primary focus for Intel from a PC device perspective heading into 2014 (as it was in 2013).
• It is vital that retailers create a compelling 2 in 1 area in store with all relevant devices grouped together to showcase the amazing form factors and functionality of this growing area.
• 2 in 1 devices need to be displayed in a way that effectively shows off the convertible / 2 in 1 nature and functionality. If they are just placed on shelves like conventional clamshell notebooks, in many cases they simply look like conventional notebooks. It is critical that the touch and 2 in 1 operations are called out to customers in a compelling way.
• These devices also need to be demonstrated to customers by RSPs and brand ambassadors to effectively message KSPs. Compelling demonstration content is vital to showcase their point of difference.
• As this area continues to grow in availability and range, retailers have a fantastic opportunity to showcase this exciting category and raise awareness with consumers who are often not aware due to being out of the PC market for up to 3-4 years since their last PC refresh.
