With COVID-induced limitations around shopping, most Australians have become comfortable with the concept of moving seamlessly between physical and online channels for their shopping experience. Retail has responded by blurring the lines between physical and online stores, so they are not viewed in isolation anymore – the hybridisation of retail. This looks to be a […]
Retail
CES 2015 is all systems go. Gary Shapiro opens the show.
“Innovate or die!” A familiar mantra from the CEO and President of the Consumer Electronics Association, Gary Shapiro, and again a common theme in his keynote this morning to open the Consumer Electronics Show for 2015. Because “innovation by it’s very nature disrupts the status quo” and innovation is what CES is all about! With […]
A strong sales and marketing program can make all the difference
In the increasingly competitive Australian grocery retail environment, retailers and FMCG brands are facing challenges everywhere they look. The internet, arrival of major international players into the market and increasing range of Coles and Woolworths’ own-label products are just some of the many factors impacting the industry. So what to do? In these challenging circumstances, […]
What retailers can do to drive business success
In the current competitive retail environment, Australian retailers are increasingly turning to specialist industry suppliers for the best advice and latest technologies to help drive business success. By engaging an expert, retailers can focus on their priorities without being distracted by their many other day-to-day demands according to August Retail World’s in-store services business review. […]
Pop-up stores a major tool for businesses regardless of size
Pop-up stores are not limited to small retailers or online brands looking for a physical presence anymore. According to Courtney Subramanian’s articles in Fortune, more and more businesses are finding good reasons to launch pop-up shops as the concept not only provides a chance to generate more sales but also to learn more about customers, […]
Is social the future of retail marketing?
As quickly as brands jump on board the latest social media craze, the next one is already gaining momentum. Many social media managers are however forgetting that the true benefit of social media is spreading the brand message to consumers and letting them share their experiences with others who could be potential customers. People trust […]
