Retail Merchandising

Brands need to stand out to be noticed

Retail Safari’s sales-led merchandising teams increase sales by maximising in-store-presence and ensuring our clients’ brands are on shelf, visible, and accessible to customers.

We call on nearly 7,500+ retailers around the country every month from grocery, independents, department stores, mass retail to telco, hardware and consumer electronics.

Today’s purchase journey moves fluidly between online and in store, making the physical retail environment a critical moment of influence for any brand. As media channels fragment and consumer attention becomes harder to capture, the retail store has become the most powerful and immediate touchpoint a brand has. Brands that are consistently visible, accessible and compliantly ranged on the shop floor are the ones that end up in the shopping basket.

With over 40,000 shopper exchanges each week, our customer-centric sales culture and field merchandising capability enable our field staff to build better retail conversations and reach exceptional brand prominence across grocery, independents, department stores, mass retail to telco, hardware and consumer electronics.

Through our purpose-built retail store database (Retail Central) and reporting system (Retail Track), our merchandising teams help achieve superior visibility and accessibility of brands and products. Our sales-led merchandising approach triggers the decision to purchase and ensures products end up in the shopping baskets of customers.

Our retail merchandising services include:

• • Sales-led merchandising
  • Dedicated or tactical merchandising teams
  • Stock, planogram and POS execution
  • Brand blocking and new line cut-ins
  • In-store relationship management
  • Compliance audits
  • Retail fixture audits

Our Microsoft Field Team’s work has been recognised by the industry, winning three Gold Awards plus the Pinnacle Award for Best Shopper Experience at Shop! ANZ Retail Marketing Awards. Click here to learn more.