Media Release – Sydney, September 23 2026: Retail Safari has released Australian Christmas Shopping Intentions: Unwrapping Christmas Shopping Trends for 2026, the eleventh annual report tracking how Australians plan to spend, shop and choose gifts. The 2026 research was conducted in collaboration with Swinburne University’s CXI Research Group. One in three Australian Christmas gift shoppers […]
Retail Safari joins Strikeforce AMC, creating a stronger national field marketing force
Retail Safari has entered an exciting new chapter of growth, joining forces with Strikeforce AMC, one of Australia’s most established and respected field marketing organisations. The acquisition brings together two Australian success stories – both trusted by leading consumer brands and retailers – combining our sales and technology expertise with Strikeforce’s national scale and retail […]
What Australians’ 2025 Christmas Shopping Intentions Reveal
Australia’s retail sector is preparing for another highly competitive Christmas season, as new data on Australians’ Christmas shopping intentions reveals a decade of shifting habits and value-driven expectations. Now in its tenth year, CPM and Retail Safari’s Christmas Shopping Intentions Report, in partnership with Swinburne University’s CXI Research Group, tracks how Australians plan, shop, and […]
Black Friday Reshapes a Decade of Australian Christmas Shopping
Media Release – 24 September 2025: Australians are rewriting Christmas shopping traditions, with Black Friday dominating Boxing Day as one of the country’s biggest shopping moments. This is a key finding of the 10th annual Christmas Shopping Intentions Report from CPM Australia, conducted in partnership with Swinburne University’s CXI Research Group. 2025 marks a decade […]
New Report Reveals CX Trends in Australia
Media Release – 2 April 2025: The State of Customer Experience in Australia Report – CX Drives Loyalty, but Two-Thirds of Australians Say Brands Still Miss the Mark. CPM Australia has released its annual State of Customer Experience Report, in partnership with Swinburne University’s CXI Research Group. The report reveals that, despite ongoing efforts by […]
Unpacking Australia’s 2024 Christmas Shopping Trends
As the 2024 Christmas season approaches, Australia’s retail sector is navigating economic challenges that are reshaping holiday spending behaviour. While rising inflation and interest rates have prompted shoppers to be more strategic with their purchases, there is a cautiously optimistic outlook. A significant 76% of consumers plan to spend the same or more this holiday […]
