At last night’s 2018 Shop! Marketing at Retail Award, Optus and Retail Safari were awarded the Gold prize “2018 Field Marketing Excellence Award”. The industry event is dedicated to celebrating and recognising the innovations of retail and shopper marketing across Australia. “We are incredibly proud to receive this industry award,” Nabs Awad, Managing Director, Retail […]
Retail Safari & Microsoft take home 2017 POPAI’s Field Marketing Excellence Award
Oct 13, 2017 – At last night’s 2017 POPAI Marketing @ Retail Awards, Microsoft and their agency partner – Retail Safari – were awarded the “2017 Field Marketing Excellence Award”.
Australians Christmas shopping intentions
In the lead up to Christmas, we surveyed Australians to discover their shopping intentions for this Christmas season.
Whoever said ‘clicks’ would replace ‘bricks’?
Bricks-and-mortar retailing is as strong if not stronger than ever. In fact, the store is and will remain the centre of the sales universe.
70% of customers walk out of store empty handed
It’s a simple fact that many retailers ignore at their peril! Seventy per cent of consumers will walk out of a store if they don’t have access to knowledgeable salespeople.
Consumer Trialling Remains One of the Strongest Channels
Lynne McKay, GM Retail Activation, was asked to comment on which marketing channels were performing the strongest for Retail Safari’s FMCG clients.
