In today’s retail universe, brands are constantly rolling out new technologies, designing novel concepts and even applying clever publicity stunts. Each of these investments and innovations are attempts at competing for the attention, time and share of pocket of the digitally empowered consumers. Yet too few brands understand that – in the course of these […]
Customer Service
Whoever said ‘clicks’ would replace ‘bricks’?
Bricks-and-mortar retailing is as strong if not stronger than ever. In fact, the store is and will remain the centre of the sales universe.
Highlights from the 2015 ACRS World Retail Congress
This week I attended the “Highlights from the ACRS World Retail Congress” where my time was well spent hearing about merging global trends and retail best practice. This year’s theme centred on the idea of ‘Transforming retail today, tomorrow and beyond’ to survive in an age of disruption. Retail leaders – Dr. Sean Sands and […]
From Brand Ambassadors to Engagement Specialists
For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. However, in recent years we have been observing changes in the Australian market, which […]
CES 2015 is all systems go. Gary Shapiro opens the show.
“Innovate or die!” A familiar mantra from the CEO and President of the Consumer Electronics Association, Gary Shapiro, and again a common theme in his keynote this morning to open the Consumer Electronics Show for 2015. Because “innovation by it’s very nature disrupts the status quo” and innovation is what CES is all about! With […]
Assisted selling gives a competitive sales advantage
As the rise of Assisted Selling continues, recent results in the US verify its effectiveness in the Consumer Electronics retail space with up to 22% uplift in sales when combined with Brand Advocacy amongst retail staff. While there is much debate as to the impact of online sales versus bricks-and-mortar retailing, these findings further strengthen […]
