As the 2024 Christmas season approaches, Australia’s retail sector is navigating economic challenges that are reshaping holiday spending behaviour. While rising inflation and interest rates have prompted shoppers to be more strategic with their purchases, there is a cautiously optimistic outlook. A significant 76% of consumers plan to spend the same or more this holiday […]
Holiday Shopping
Australian Shoppers Start Christmas Early, Hunt for Deals
Media Release – 24 September 2024: 2024 Christmas Report: Early Sales, Omnichannel Shopping Dominate Holiday Season. CPM Australia announces the release of its annual Christmas Shopping Intentions Research Report for 2024, now in its ninth edition. Conducted in partnership with Swinburne University’s CXI Research Group, the report draws on data collected since 2016 and provides […]
