RadioShack, the U.S. electronics retailer, has launched its first new generation concept store in New York offering tech-hungry shoppers “a new level of products, service and excitement in a store that makes the buying experience fun”. The new format incorporates: – Helpful, informative Texpert staff – Technology that makes shopping interesting and playful, like touchscreens […]
In-store Experience
Customers need more than products
This is one of the Harvard Business Review’s “Management Tip of the Day” articles that we found very interesting and wanted to share. The best salespeople see a sale as a consultation, not a transaction. They find ways to benefit the customer beyond what the product offers. Here are three ways you can be more […]
AT&T opens its first-ever “brand experience” store
AT&T opened the doors of its first-ever “brand experience” store in Chicago. The 10,000-square-foot store attracts an estimated 30,000 customers per month and features AT&T’s first retail demos of a connected car and AT&T Digital Life home security and automation services. Other features include the Explorer Lounge, where customers can try out new apps in the […]
Consumers want retailers to enhance the in-store shopping experience
Consumers are increasingly using digital tools in their path to purchase. According to SapientNitro survey there is a high degree of readiness among shoppers to embrace digital communications and combine online planning with in-store visits to make their shopping more informed, cost-effective and enjoyable. It’s never been more critical for retailers to recognize that integrating […]
The rise of the supermarket concierge and health specialist
As food is very ‘in’ right now and customers love to ask for advice when they are in-store, it has become more prevalent across supermarkets in the US to start experimenting having chefs and health professional in-stores. The Food Channel network stated “the supermarket concierge” to be one of the top food trends for […]
Accenture ratifies that consumers want a seamless shopping experience
New research from Accenture has reinforced that consumers want a seamless shopping experience across store, online and mobile but retailers are struggling to integrate these shopping channels hence failing to meet consumers’ expectations. According to the study physical store locations still can be considered as a vital asset that can be exploited by retailers […]
