73 % of the 87% of Australians that use a smartphone or tablet use it for shopping according to a recent study by 3radical. Over 50% of those surveyed are using them in store to research products they are looking for or compare prices. So what does this mean for retailers and brands? The old […]
Merchandising
A strong sales and marketing program can make all the difference
In the increasingly competitive Australian grocery retail environment, retailers and FMCG brands are facing challenges everywhere they look. The internet, arrival of major international players into the market and increasing range of Coles and Woolworths’ own-label products are just some of the many factors impacting the industry. So what to do? In these challenging circumstances, […]
What retailers can do to drive business success
In the current competitive retail environment, Australian retailers are increasingly turning to specialist industry suppliers for the best advice and latest technologies to help drive business success. By engaging an expert, retailers can focus on their priorities without being distracted by their many other day-to-day demands according to August Retail World’s in-store services business review. […]
Marketing that the Australian consumer really wants
With the hunt for the highest ROI in marketing spend and broadest reach to consumers, marketers have been embracing new technologies as the solution to influence their target markets – but is it working? According to recent research¹, the Australian consumer isn’t necessarily embracing these technologies with the same fervour. As an example, Social Media […]
Capitalising on the omnichannel opportunity at retail
The National Australia Bank has reported that Australians spent 14.7 billion online last year with categories such as Liquor, Toys, Groceries and Console Games dominating in December 2013. Aussies spent $1.27 billion online in the lead up to Christmas, a 12.6% increase on December 2012 at $1.198 billion. What does that mean for traditional bricks […]
In-store services are now more important than ever
The February issue of Retail World magazine had a review on how in-store services are helping brands and retailers interact with shoppers. The retail environment continues to change and challenge. Merchandising and In-Store Sampling have long played an important role in any category and now are more important than ever. Products now live or die by […]
