WestJet, the Canadian airline, is spreading the magic of Christmas further with a campaign whose video has gone viral around the globe. This is the second year that WestJet has used a Christmas video to connect and interact with customers on a personal level. This year WestJet is not only offering the emotional and memorable Christmas video […]
Viral
No ordinary park bench, one full of surprises.
Virgin Atlantic brought its top service and amenities to New Yorkers in a very unique way. The airline transformed an ordinary New York City park bench into a first class seating area. Unexpected park visitors, who sat on the red cushioned bench, were treated to a little Upper Class in-flight experience with a difference – […]
P&G’s biggest “consumer experience” event in NYC
Procter & Gamble held a massive sampling event in New York City on June 19 in five pop-up temporary locations that resembled big blue “experience boxes” across the city. The EverydayEffect event aimed to build awareness about P&G’s brands after it found that while the average American household uses ten P&G products, most consumers could […]
Grabbing attention through the senses with DVDs that smell like pizza
Ordering pizza for the family movie night is still a combination that proves to be popular in many countries around the world, and Domino’s Pizza in Brazil decided to combine the two in a campaign that incorporated the senses in a very attractive and unique way. According to research, of all the five senses, smell […]
IKEA opens pop-up gardens in London train stations
As part of IKEA UK’s ‘make more of your garden’ campaign, IKEA has created pop-up gardens in Liverpool Street and Waterloo train stations. These are expected to reach more than 800,000 commuters each day! This is a clever way to create a dynamic experience and immerse commuters in IKEA’s brand. IKEA’s pop-up shops are perfect […]
