Although the online-only model is very attractive and has cost and distribution advantages, having a physical presence has proven to drive sales with meaningful volume and be an effective channel to reach new customers. This is a large reason why companies like ASOS is thinking along these lines with Nick Roberston, CEO of ASOS saying […]
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P&G Excellence Awards a win for Retail Safari
We’re very pleased to announce that at the Procter & Gamble Agency Summit yesterday in Sydney, Rebecca Lake, Retail Activation- P&G Account Manager, was the proud recipient of two certificates of excellence awards: • Best Execution of a Big Idea for the Oral B Starship program • Best Integrated Execution on the Ambi Pur/Big Brother campaign There […]
