Media Release – Sydney, September 23 2026: Retail Safari has released Australian Christmas Shopping Intentions: Unwrapping Christmas Shopping Trends for 2026, the eleventh annual report tracking how Australians plan to spend, shop and choose gifts. The 2026 research was conducted in collaboration with Swinburne University’s CXI Research Group. One in three Australian Christmas gift shoppers […]
Black Friday
What Australians’ 2025 Christmas Shopping Intentions Reveal
Australia’s retail sector is preparing for another highly competitive Christmas season, as new data on Australians’ Christmas shopping intentions reveals a decade of shifting habits and value-driven expectations. Now in its tenth year, CPM and Retail Safari’s Christmas Shopping Intentions Report, in partnership with Swinburne University’s CXI Research Group, tracks how Australians plan, shop, and […]
2022 Christmas Shopping Intentions Outlook
As we approach the 2022 Christmas shopping season, questions around purchasing behaviour changes in a post-COVID world abound. What’s different this year? What are the enduring changes? What’s reverting back to pre-pandemic norms? Findings from our 7th annual Christmas Shopping Intentions survey explore these questions and more. Our annual report: “Christmas Shopping Intentions – What […]
