As the 2024 Christmas season approaches, Australia’s retail sector is navigating economic challenges that are reshaping holiday spending behaviour. While rising inflation and interest rates have prompted shoppers to be more strategic with their purchases, there is a cautiously optimistic outlook. A significant 76% of consumers plan to spend the same or more this holiday […]
Online Shopping
Australian Shoppers Start Christmas Early, Hunt for Deals
Media Release – 24 September 2024: 2024 Christmas Report: Early Sales, Omnichannel Shopping Dominate Holiday Season. CPM Australia announces the release of its annual Christmas Shopping Intentions Research Report for 2024, now in its ninth edition. Conducted in partnership with Swinburne University’s CXI Research Group, the report draws on data collected since 2016 and provides […]
Winning the e-commerce race: Maximising product ‘findability’
A significant change in the retail landscape brought on by pandemic – one that seems here to stay – is the shift in shopper behaviour around their favoured channels for shopping. The proportion of shoppers using only a single channel for their shopping – either physical stores or online – has decreased, with a corresponding […]
