Pop-up stores are not limited to small retailers or online brands looking for a physical presence anymore. According to Courtney Subramanian’s articles in Fortune, more and more businesses are finding good reasons to launch pop-up shops as the concept not only provides a chance to generate more sales but also to learn more about customers, […]
Innovation
Top 5 trends from SXSW Interactive
The 21st Annual South by South West (SXSW) Interactive Festival was held from March 7-11 in Austin Texas showcasing the latest in cutting edge technology and digital creativity. SXSW was established in 1987 as a music conference and festival and in 1997 the Interactive festival was added. The SXSW 2014 event featured five days of […]
Capitalising on the omnichannel opportunity at retail
The National Australia Bank has reported that Australians spent 14.7 billion online last year with categories such as Liquor, Toys, Groceries and Console Games dominating in December 2013. Aussies spent $1.27 billion online in the lead up to Christmas, a 12.6% increase on December 2012 at $1.198 billion. What does that mean for traditional bricks […]
Having a physical presence has proven to drive sales
Although the online-only model is very attractive and has cost and distribution advantages, having a physical presence has proven to drive sales with meaningful volume and be an effective channel to reach new customers. This is a large reason why companies like ASOS is thinking along these lines with Nick Roberston, CEO of ASOS saying […]
Retail Safari at the 2014 CES – Day 2 (Part 1)
Some highlights from Las Vegas by Dominic O’Brien. CES 2014 was dominated by a number of emerging areas including digital health, fitness and wearable technologies. Digital health products included a huge range of connected sensor based devices including heart rate and blood pressure monitors, vital sign sensors and emergency alert systems with GPS technology. Wearable […]
Retail Safari at the 2014 CES – Day 1
Our colleagues are at the 2014 International Consumer Electronics Show in Las Vegas. They will be sharing some of the hottest new tech gadgets from the show. They had a great time today and their brains are a little (or a lot) overloaded… too many interesting and exciting stuff, but their favourite product of the day was the […]
