A significant change in the retail landscape brought on by pandemic – one that seems here to stay – is the shift in shopper behaviour around their favoured channels for shopping. The proportion of shoppers using only a single channel for their shopping – either physical stores or online – has decreased, with a corresponding […]
News
2020 Christmas Commerce: Consumer Outlook and COVID-19 Impacts
As we approach the 2020 Christmas shopping season, questions around the impacts of COVID-19 on shopper behaviour abound. What will be the same as 2019? What will be different? What do we, as retailers, marketers and brands, need to be thinking about as we enter into the most important retail season of the year? To […]
2019 Christmas shopping trends to watch
Preparations are well underway for Australian brands and retailers to capitalise on the upcoming holiday shopping season. As a key trading milestone – where Australians dig deep into their pockets to make Christmas purchases for their loved ones – brands and retailers are doing everything in their power to make the most of this […]
International Women’s Day: Let’s Celebrate #BalanceforBetter
We’re incredibly proud of the women at CPM & Retail Safari who show our business and our clients everyday just how resilient, creative and smart they are. As we celebrate IWD 2019, here are some of the stories from our talented team. CECELLIA TELKES “It’s tough trying to balance work, family and life […]
Retail Safari has a brand new look
Big news! We’re delighted to announce yet another milestone in the Retail Safari journey: our brand refresh and new website. You’ll be able to see our new look anywhere from our website to our social networking pages (e.g., Facebook, LinkedIn, YouTube and Twitter). Our overall new look is light and modern, packed full of energy […]
Retail Safari & Optus Take Home Gold
At last night’s 2018 Shop! Marketing at Retail Award, Optus and Retail Safari were awarded the Gold prize “2018 Field Marketing Excellence Award”. The industry event is dedicated to celebrating and recognising the innovations of retail and shopper marketing across Australia. “We are incredibly proud to receive this industry award,” Nabs Awad, Managing Director, Retail […]
