2020 saw unprecedented disruptions to shopping and consumption patterns. For Christmas, Australians found new ways to find and buy gifts for loved ones by embracing online shopping to keep the spirit of the season alive. As we approach Christmas 2021 with the same challenges for retailers from COVID-19 restrictions and lockdowns, questions around what this […]
Online Retail
Online Shopping Made Human: Virtual Product Advisors
With COVID-induced limitations around shopping, most Australians have become comfortable with the concept of moving seamlessly between physical and online channels for their shopping experience. Retail has responded by blurring the lines between physical and online stores, so they are not viewed in isolation anymore – the hybridisation of retail. This looks to be a […]
Winning the e-commerce race: Maximising product ‘findability’
A significant change in the retail landscape brought on by pandemic – one that seems here to stay – is the shift in shopper behaviour around their favoured channels for shopping. The proportion of shoppers using only a single channel for their shopping – either physical stores or online – has decreased, with a corresponding […]
