In today’s retail environment, the past is no longer a predictor of the future. The unprecedented and seemingly unending changes in technology and consumer behaviour combined with the proliferation of media and products are challenging the traditional ways of doing business. For retailers and manufacturers, knowing how, where and when to engage consumers along their […]
Australia
Marketing that the Australian consumer really wants
With the hunt for the highest ROI in marketing spend and broadest reach to consumers, marketers have been embracing new technologies as the solution to influence their target markets – but is it working? According to recent research¹, the Australian consumer isn’t necessarily embracing these technologies with the same fervour. As an example, Social Media […]
