Interesting article in The Age today – Survival chic: Australian fashion’s new look. This is about how local retailers are preparing for increased competition from international retailers with H&M and Uniqlo on their way in addition to Zara and Topshop and others, and international online competition. It includes some comments from Retail Safari’s MD Gingkai […]
Trends
In a global world, Australia is going local
A new study has found a strong shift in the balance of local vs. global marketing as Australian companies attempt to gain an edge on their competitors. Some of the country’s largest companies are planning to increase their allocation of localised marketing by up to 60% according to a report released by the Australian Centre […]
Accenture ratifies that consumers want a seamless shopping experience
New research from Accenture has reinforced that consumers want a seamless shopping experience across store, online and mobile but retailers are struggling to integrate these shopping channels hence failing to meet consumers’ expectations. According to the study physical store locations still can be considered as a vital asset that can be exploited by retailers in […]
