As quickly as brands jump on board the latest social media craze, the next one is already gaining momentum. Many social media managers are however forgetting that the true benefit of social media is spreading the brand message to consumers and letting them share their experiences with others who could be potential customers. People trust […]
Trends
Top 5 trends from SXSW Interactive
The 21st Annual South by South West (SXSW) Interactive Festival was held from March 7-11 in Austin Texas showcasing the latest in cutting edge technology and digital creativity. SXSW was established in 1987 as a music conference and festival and in 1997 the Interactive festival was added. The SXSW 2014 event featured five days of […]
Marketing that the Australian consumer really wants
With the hunt for the highest ROI in marketing spend and broadest reach to consumers, marketers have been embracing new technologies as the solution to influence their target markets – but is it working? According to recent research¹, the Australian consumer isn’t necessarily embracing these technologies with the same fervour. As an example, Social Media […]
Capitalising on the omnichannel opportunity at retail
The National Australia Bank has reported that Australians spent 14.7 billion online last year with categories such as Liquor, Toys, Groceries and Console Games dominating in December 2013. Aussies spent $1.27 billion online in the lead up to Christmas, a 12.6% increase on December 2012 at $1.198 billion. What does that mean for traditional bricks […]
CES 2014 Trends and Retail Innovations
The Consumer Electronics Show (CES) is the biggest industry event of its kind in the world. This year more than 150,000 industry professionals were attendance, including more than 35,000 from outside the United States. The Consumer Electronics Association’s President claims that this year CES touched one-third of the world’s population and the Retail Safari team […]
Having a physical presence has proven to drive sales
Although the online-only model is very attractive and has cost and distribution advantages, having a physical presence has proven to drive sales with meaningful volume and be an effective channel to reach new customers. This is a large reason why companies like ASOS is thinking along these lines with Nick Roberston, CEO of ASOS saying […]
